“Traditional methods no longer work. As digital becomes intrinsic to PR and the communications industry diversifies into new areas measuring outcome has become more urgent than ever” [Amit Jain]
These initiatives have made the subject of measuring PR effectiveness come back with double the impact. And this is a good thing.
We decided to join the debate and add some models, methods, and publications, as well as a list of tools to help you in measuring the effectiveness of Your Public Relations efforts.
We invited PRCA, ICCO, AMEC, and PR experts to work with us. By working together, we can help professionalize the industry and the ways in which it is measured and evaluated for the better.