How to Write a Press Release - The Ultimate Guide

How to Write a Press Release - The Ultimate Guide


Media relations and writing a press release are complicated, right? Well, it doesn't have to be. Imagine if there was a single & ultimate guide that would bring together the best PR hacks and the most sought-after press release writing tips. And best of all, it would provide step-by-step instructions on learning and implementing good practices. 

You’d probably check that guide out, wouldn’t you?

Well, I’ve got some good news – now you can. 

Learn the secrets of how to write press releases and build long-term relations with journalists.
What questions do we answer here? 
  • What should go into a press release?
  • What angle should I focus on in the release?
  • What writing style should you use?
  • How long should it be?
  • What is the best structure of the press release?
  • How do you present the release?
  • Which journalists should you target?
  • When should you send your press release?
Our Ultimate Press Release Guide will help demystify press releases and will explore how to write a simple and effective press release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business. 


Prawdziwy cel PR-u

Jedno z najbardziej bezsensownych zdań w PR brzmi: „Chcemy mieć masę publikacji”. To pomieszanie z poplątaniem. Zamiana celu ze środkiem. Żadna marka nie potrzebuje publikacji. To nie jest powodem jej istnienia. Misja marki jest bardzo prosta – pomóc firmie rozkwitać. Wszystko, co do tego prowadzi jest uzasadnione. Reszta nie ma sensu.