How to Write a Press Release - The Ultimate Guide

How to Write a Press Release - The Ultimate Guide

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Media relations and writing a press release are complicated, right? Well, it doesn't have to be. Imagine if there was a single & ultimate guide that would bring together the best PR hacks and the most sought-after press release writing tips. And best of all, it would provide step-by-step instructions on learning and implementing good practices. 

You’d probably check that guide out, wouldn’t you?

Well, I’ve got some good news – now you can. 

Learn the secrets of how to write press releases and build long-term relations with journalists.
What questions do we answer here? 
  • What should go into a press release?
  • What angle should I focus on in the release?
  • What writing style should you use?
  • How long should it be?
  • What is the best structure of the press release?
  • How do you present the release?
  • Which journalists should you target?
  • When should you send your press release?
Our Ultimate Press Release Guide will help demystify press releases and will explore how to write a simple and effective press release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business. 

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Prawdziwy cel PR-u

Jedno z najbardziej bezsensownych zdań w PR brzmi: „Chcemy mieć masę publikacji”. To pomieszanie z poplątaniem. Zamiana celu ze środkiem. Żadna marka nie potrzebuje publikacji. To nie jest powodem jej istnienia. Misja marki jest bardzo prosta – pomóc firmie rozkwitać. Wszystko, co do tego prowadzi jest uzasadnione. Reszta nie ma sensu.